The number one goal for me in giving massage is relaxation. If you have never had a massage before, you are in a private room on a comfortable massage table, covered with a sheet at all times. Most people remove all their clothes except their underwear bottoms. You are covered at all times except for the body part that is being worked on at that time. Soothing music can be played or if you find that distracting we can just have quiet. Some people like to talk during their massage and some people like to be very quiet and experience the deepest relaxation they can. Some fall asleep.
Massage is great for pain relief as well. Neck and shoulder pain is a common reason people visit massage therapists. Whether it's whiplash or tension, massage can be a great addition to your treatment.
I also am a Level II Certified Reiki Practitioner. Reiki is a form of energy healing. It can be done clothed, or in conjunction with a regular massage. It is profoundly relaxing and rejuvenating. See the link on this page for more info on Reiki. I also combine massage with Polarity Therapy which also works with the body's energy. You can read more by following the link to this as well.